Packaging is undergoing a profound transformation driven by consumer expectations, regulations, and innovation. During her speech at the La Conso s’engage congress organised by LSA, Chantal de Lamotte, Director of ALLFORPACK EMBALLAGE PARIS, highlighted the strategic role of the 2026 show in supporting this transition.
Packaging & mass consumption: two sectors in full transformation
The global packaging market is expected to reach USD 1,452.86 billion by 2032, with an average annual growth rate of 3.93% between 2025 and 2032. But beyond growth, it is the transformation of the sector that is drawing attention.
This was the message delivered by Chantal de Lamotte, Director of ALLFORPACK EMBALLAGE PARIS, on 18 September during her speech at La Conso s’engage, the event organised by LSA that brings together each year leading decision-makers from retail and mass consumption to address sustainability challenges.
In France, the trend is clear: 71% of consumers now prioritise sustainable packaging (OpinionWay, April 2024). At the same time, the AGEC law requires disposable packaging in mass distribution to be reduced to 10% by the end of 2025. Yet in 2023, only 2.2% of packaging was reused—a finding that underscores the urgency of action.
ALLFORPACK EMBALLAGE PARIS 2026: a strategic meeting point for the sector
In this context, the ALLFORPACK EMBALLAGE PARIS 2026 show, to be held in November 2026 in Paris, aims to provide a concrete response to market expectations. With 1,000 exhibitors and brands covering the entire packaging value chain, it positions itself as the place where the packaging industry and the world of mass consumption meet. “Our role is to support the transformation of the sector by creating a place of convergence for all packaging stakeholders,” recalled Chantal de Lamotte at La Conso s’engage.
More than just a showcase, the show aims to act as a catalyst for the changes underway in a sector seeking concrete and lasting solutions. To this end, the 2026 edition will feature several initiatives:
- Experience zones: to illustrate packaging evolutions and highlight innovations tailored, among others, to mass consumption.
- Paris Talks: conferences bringing together experts, manufacturers, and distributors to analyse packaging trends in European retail and beyond.
- Business+: a programme of qualified meetings designed to foster strategic partnerships between brands, retailers, and solution providers.
- Annual webinars: to extend exchanges and bring together the professional community between editions.
Packaging, sustainability and innovation at the heart of discussions
At the centre of the debates, three priorities:
- Reducing disposable packaging in favour of “right packaging” solutions,
- Developing recycling and reusability of packaging,
- Accelerating the use of more environmentally friendly materials.
These themes resonate strongly with the issues addressed by La Conso s’engage and naturally find their echo at ALLFORPACK EMBALLAGE PARIS. Exhibitors will showcase concrete solutions, enriched by international feedback and case studies, enabling the mass consumption sector to draw inspiration from best practices.
Join us for our webinars later this year and at the 2026 show to discover the solutions shaping the packaging of tomorrow.
More information at https://www.all-for-pack.com