On April 9, 2026, at the Collège des Bernardins in Paris, the TOP/COM Grands Prix Corporate Business delivered their annual verdict. Among the awards presented across around thirty categories, before a jury composed exclusively of marketing, communication and human resources professionals, Comexposium received the Silver Award in the B2B Advertising category for “That’s a wrap,” the launch campaign for ALLFORPACK EMBALLAGE PARIS 2026. A distinction made all the more significant as it places the trade show alongside names such as La Poste, POINT.P and Schneider Electric in this benchmark ranking.

The TOP/COM Grands Prix, a benchmark for professional communication

Two speakers on stage receiving a trophy during an awards ceremony, standing behind a podium at a professional event.

Held twice a year in both Corporate Business and Consumer formats, the TOP/COM Grands Prix are among the most recognized distinctions in the communications industry in France. Each edition brings together more than 700 entries, first selected through written submissions, then presented orally before a jury of advertisers for the awarding of gold, silver, bronze medals and the Grand Prix. This two-step process ensures an evaluation that is both formal and dynamic, where each candidate must not only document their results but also convince the jury live.

The B2B Advertising category brings together campaigns targeting a professional audience, with the objective of building brand awareness, image or preference in a highly competitive environment where buyers are experts. It is a demanding field, where creative boldness must be combined with sector relevance. Winning a Silver Award in this category, against advertisers accustomed to large-budget institutional campaigns, represents a real achievement for a trade show.

 

"That's a wrap": three sculptures, three questions about packaging

To design the campaign for ALLFORPACK EMBALLAGE 2026, the Comexposium team set themselves a threefold objective: announce the November edition while highlighting Paris as the host city, represent the diversity of materials and sectors without falling into visual complexity, and find a creative angle aligned with current packaging challenges. The solution: wrapping three iconic Parisian landmarks in packaging materials, creating a dialogue between art history and the major debates of the sector.

The first visual features the Arc de Triomphe wrapped in packaging film, an obvious nod to Christo’s work, which temporarily wrapped the monument in 2021, and a deliberate play on the idea of “wrapping” Paris. The second visual draws on Rodin’s The Kiss, dressed in soft packaging materials, to embody passion and “French-style” art with a deliberately playful tone. The third visual is the most conceptual: The Thinker, wrapped in a material evoking metal, represents reflection on the sector’s deeper challenges, summed up in a tagline that has entered the industry’s vocabulary: “To pack, or not to pack?”

These three taglines are not simple slogans. They raise questions that lie at the heart of the industry’s concerns: packaging less, packaging better, packaging more responsibly. By choosing an artistic and referential approach, the campaign succeeds in making complex technical and regulatory issues accessible, without ever becoming overly didactic.

ALLFORPACK EMBALLAGE PARIS TOPCOM

A rare consistency between message and medium

What likely caught the attention of the TOP/COM jury, beyond the graphic quality of the visuals, is the absolute consistency between the subject of the trade show and the creative concept used to promote it.

ALLFORPACK EMBALLAGE PARIS is the trade show for all types of packaging. Its communication campaign uses packaging as a language. The message and the medium become one.

This unity between form and substance is precisely what major brands seek in their most ambitious B2B campaigns, and what professional juries reward in communication competitions. It requires a deep understanding of the industry ecosystem, the ability to translate industrial challenges into memorable visuals, and a willingness to take creative risks.

The show’s new signature, “Unbox your potential,” unveiled for the 2026 edition, follows the same logic: a play on words rooted in the language of packaging, yet with a symbolic reach that extends far beyond the sector. It speaks to any company looking to innovate, transform, and find in a professional event the resources to move forward.

Join us from November 24 to 26, 2026 at Paris Nord Villepinte

The 2026 edition of ALLFORPACK EMBALLAGE PARIS will take place from November 24 to 26 at Paris Nord Villepinte Exhibition Centre, over three days (Tuesday to Thursday) for the first time. The event is structured around four key sectors: Packaging and Consumables, Design and Printing, Processing and Packaging, and Intralogistics and Handling. Three new areas for animation and exhibition will complement the offering: Re-generation (reusable, recyclable or compostable solutions), Creative Disruptions, and Materials to Think About, designed as spaces for experimentation and reflection on the role of packaging in the circular economy.

The Paris Talks, a new conference programme, will address major regulatory and environmental challenges facing the industry, including the new obligations related to extended producer responsibility for professional packaging, which came into force in 2026. A programme that matches a trade show that has successfully turned its own communication campaign into a demonstration of its philosophy: packaging, yes—but with intelligence, creativity and a clear understanding of the challenges shaping the sector.

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