Citeo and Le Fourgon have launched “R-Cœur,” a new reusable glass milk bottle, now available in Northern and Eastern France. Produced by Lait Prairies du Boulonnais and delivered via Le Fourgon, this bottle is designed to promote reuse, with a clear visual identity marked by the “R-Cœur” logo, developed with Fabrice Peltier, O-I France and Verallia. By the end of 2025, the initiative is expected to expand nationwide to include juices, soups and more. Part of the “Let’s reuse again and again” campaign, the project aims to make it easier for consumers to tell the difference between reusable and recyclable glass packaging.

Citeo has launched a returnable glass milk bottle called ‘R-Cœur’ with Le Fourgon, a new step in the generalisation of reuse

 

Citeo is launching this new bottle, first of all in the Nord and Grand Est regions, in collaboration with Le Fourgon, a specialist in the delivery of returnable drinks and products. At the start of the operation, 35,000 milk bottles from the producer Lait Prairies du Boulonnais are available to order for home delivery on Le Fourgon. But as Citeo points out, ‘this is just the beginning!’. By the end of the year, the offer should be extended nationally to all of Le Fourgon's own brands, on products such as juices or soups, and throughout France.

The R-Coeur bottle

But to ensure consumer support for the practice of reuse, it is necessary to know how to impose legible codes. ‘The stakes are high: enabling consumers to tell the difference at a glance between a returnable and reusable glass bottle and a glass bottle to be put in the recycling bin,’ explains Citeo, which has developed a range of reusable packaging identifiable by the “R-Cœur” logo in collaboration with Fabrice Peltier and the French glassmakers O-I France and Verallia. This lends some substance to the ‘Réemployons encore et encore’ (Let's reuse again and again) campaign, launched at the end of 2024 by the mission-driven company.
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