ALLFORPACK EMBALLAGE PARIS UNVEILS THE PARIS TALKS TO ANALYSE AND ACCELERATE TRANSFORMATION IN THE SECTOR

At a time of increasing costs, ever tighter environmental requirements and a deeply evolving regulatory environment, ALLFORPACK EMBALLAGE PARIS thus provides a premier platform to unpack all these developments, measure their impact and identify actionable levers available to all professionals.

The programme of debates is structured around three themes, each structuring one day of the exhibition – Reinvent, Regenerate and Radiate – and will be brought to life by inspiring keynote speakers who will each offer their enlightened perspective:

Tuesday 24 November – REINVENT: RETHINKING PACKAGING IN LIGHT OF NEW USES AND TECHNOLOGIES

As uses evolve, consumer expectations shift and industrial constraints intensify, packaging must now more than ever reinvent itself. Exploring key levers such as innovation, data, new business models and emerging uses, this day will explore ways of rethinking the value chain in a rapidly changing environment.

• 10.30 – 10.55 am KEYNOTE SPEAKER: Kelly Massol, the founder and CEO of haircare and cosmetics company Les Secrets de Loly, will speak on the dynamics of innovation and business model transformation.
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Wednesday 25 November – REGENERATE: REDUCING THE ENVIRONMENTAL IMPACT OF PACKAGING

At a time of growing regulatory pressures and rising environmental expectations, the packaging industry is accelerating its transformation. This day will address key challenges related to circularity, impact reduction and adaptation to new legal standards.

• 10.30 – 10.55 am KEYNOTE SPEAKER: Maud Fontenoy, the navigator and environmental campaigner, will offer her perspective on the challenges of conservation and transition. ▪ Thursday 26 November: RADIATE: TURNING PACKAGING INTO A BRAND MARKETING ASSET Beyond its primary function, packaging has become a key driver of brand image and experience. Covering aspects such as design, appeal and perceived value, this day will explore how packaging can strengthen brand impact and differentiation.
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Thursday 26 November: RADIATE: TURNING PACKAGING INTO A BRAND MARKETING ASSET

Beyond its primary function, packaging has become a key driver of brand image and experience. Covering aspects such as design, appeal and perceived value, this day will explore how packaging can strengthen brand impact and differentiation.

• 10.30 – 10.55 am KEYNOTE SPEAKER: Alain Baraton, the head gardener of the Domaine national de Trianon and the grounds of the Château de Versailles, will propose an approach rooted in the living world, resources and their sustainability.
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The full programme of talks will be revealed shortly and will round out these major themes with contributions from leading industry figures and experience feedback sourced from throughout the packaging value chain.